More Books:

Sonic Persuasion
Language: en
Pages: 208
Authors: Greg Goodale
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-04-01 - Publisher: University of Illinois Press

Sonic Persuasion: Reading Sound in the Recorded Age critically analyzes a range of sounds on vocal and musical recordings, on the radio, in film, and in cartoon
Digital Gaming and the Advertising Landscape
Language: en
Pages: 208
Authors: Teresa de la Hera
Categories: Design
Type: BOOK - Published: 2019-08-23 - Publisher: Amsterdam University Press

The evolution of the game industry and changes in the advertising landscape in recent years have led to a keen interest of marketers in using digital games for
Persuasive Gaming in Context
Language: en
Pages:
Authors: Teresa de la Hera
Categories: Computers
Type: BOOK - Published: 2021-02-25 - Publisher: Amsterdam University Press

The rapid developments of new communication technologies have facilitated the popularization of digital games, which has translated into an exponential growth o
Engaging Consumers through Branded Entertainment and Convergent Media
Language: en
Pages: 354
Authors: Parreno, Jose Marti
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded
Best of the Journals in Rhetoric and Composition 2015-2016
Language: en
Pages: 342
Authors: Steven Parks
Categories: Computers
Type: BOOK - Published: 2017-09-30 - Publisher: Parlor Press LLC

Features the best articles published in rhetoric and composition journals in the previous year.
Persuasion in Your Life
Language: en
Pages: 356
Authors: Shawn T. Wahl
Categories: Business & Economics
Type: BOOK - Published: 2021-09-28 - Publisher: Routledge

This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and p
Listening to British Nature
Language: en
Pages: 232
Authors: Michael Guida
Categories: Music
Type: BOOK - Published: 2021 - Publisher: Oxford University Press

Listening to British Nature: Wartime, Radio, and Modern Life, 1914-1945 traces the impact of sounds and rhythm of the natural world and how they were listened,
The Auditory Culture Reader
Language: en
Pages: 608
Authors: Michael Bull
Categories: Social Science
Type: BOOK - Published: 2020-05-31 - Publisher: Routledge

The first edition of The Auditory Culture Reader offered an introduction to both classical and recent work on auditory culture, laying the foundations for new a
Sound Play
Language: en
Pages: 272
Authors: William Cheng
Categories: Music
Type: BOOK - Published: 2014-03-05 - Publisher: Oxford University Press

Video games open portals to fantastical worlds where imaginative play and enchantment prevail. These virtual settings afford us considerable freedom to act out
Radio and the Gendered Soundscape
Language: en
Pages:
Authors: Christine Ehrick
Categories: History
Type: BOOK - Published: 2015-07-23 - Publisher: Cambridge University Press

This book is a history of women, radio, and the gendered constructions of voice and sound in Buenos Aires, Argentina, and Montevideo, Uruguay. Through the stori