Shopper Marketing and Digital Media

The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape. It's easy for even the most knowledgeable marketer to get bogged down with the endless complexities and subtle nuances of the digital media space. There isn't a simple and easy way for shopper marketers to become digital media experts overnight. However, the truth is that you don't need to be an expert to execute expertly designed digital plans for your shopper marketing campaigns. Welcome to the Six Pillars Approach. F.M. Dade is an ad tech and shopper marketing veteran of nearly two decades. He has spent the majority of that time trying to cut through the clutter and noise in digital media and isolate what really matters for shopper marketers. Having been on both the client and vendor partner side, Dade brings a unique perspective to his approach to planning digital shopper marketing programs. With a focus on foundational elements such as data, technology, media, attribution, pricing, and past performance, the Six Pillars Approach is a tool that can help shopper marketers of all experience levels construct campaigns that ladder up to the primary objectives for your brand and retailer. The Six Pillars Approach has been helping shopper marketing professionals for years, let it help you. But here's what shopper marketing and digital marketing professionals are saying about the Six Pillars Approach "I've been involved in shopper marketing sales for over ten years and never have I found such an all-encompassing guide to help break down the numerous strategies that go into campaign execution. [This] should be required reading for anyone navigating the shopper marketing world." - MEREDITH WILLIAMS, Director of Digital Business Development - Retail Solutions, Inc. / Path-to-Purchase Institute Women of Excellence Honoree "Thanks to Mr. Dade for simplifying an overwhelming digital landscape with clear, concise advice with a touch of dry wit." - DARIN LEE, Director of Shopper Marketing - Waterloo Sparkling Water "The crash course goes beyond helping marketers...even those on the vendor or technology side gain valuable insights into the in-depth decision making process and buying requirements that create standout winners in the space." - BLAKE DECOLA, Senior Director, CPG and Shopper Marketing - Conversant Media "A fantastic read for any current or future shopper marketer. A very thoughtful approach that dives deeper into a shopper marketer's decision-making." - ZACHARY PLUNKETT, Client Development Director - Inmar "A must read for shopper marketers and sellers alike." - HUNTER POOLE, Account Executive - Chicory "Use [the Six Pillars] Approach and become a shopper marketing rock star!" - CHRIS W. TEN NAPEL, Partner - Northwest Media Partners

Author
Publisher
Release Date
ISBN 9781733347280
Pages 166 pages
Rating 4/5 (83 users)

More Books:

Shopper Marketing and Digital Media
Language: en
Pages: 166
Authors: F. M. Dade
Categories:
Type: BOOK - Published: 2020-07-14 - Publisher:

The modern shopper marketer faces numerous tasks in their day-to-day, none more daunting than trying to navigate the ever-changing digital media landscape. It's
Shopper Marketing
Language: en
Pages: 296
Authors: Markus Ståhlberg
Categories: Business & Economics
Type: BOOK - Published: 2012-02-03 - Publisher: Kogan Page Publishers

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book
Strategic Shopper Marketing
Language: en
Pages: 184
Authors: Georg August Krentzel
Categories: Business & Economics
Type: BOOK - Published: 2020-06-29 - Publisher: Routledge

Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set o
Shopper Marketing
Language: en
Pages: 99998
Authors: Daniel J. Flint
Categories: Business & Economics
Type: BOOK - Published: 2014-05-06 - Publisher: FT Press

The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving
EBOOK: Retail Marketing
Language: en
Pages: 572
Authors: ENNIS, SEAN
Categories: Business & Economics
Type: BOOK - Published: 2015-10-16 - Publisher: McGraw Hill

EBOOK: Retail Marketing
Retail Marketing and Branding
Language: en
Pages: 318
Authors: Jesko Perrey
Categories: Business & Economics
Type: BOOK - Published: 2011-03-08 - Publisher: John Wiley & Sons

Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details
Retail Marketing Strategy
Language: en
Pages: 296
Authors: Constant Berkhout
Categories: Business & Economics
Type: BOOK - Published: 2015-11-03 - Publisher: Kogan Page Publishers

Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations la
Retail Marketing in the Modern Age
Language: en
Pages:
Authors: Prashant Chaudhary
Categories:
Type: BOOK - Published: 2019-07-16 - Publisher: SAGE Publishing India

Contemporary Wine Marketing and Supply Chain Management
Language: en
Pages: 245
Authors: Daniel J. Flint
Categories: Business & Economics
Type: BOOK - Published: 2016-04-29 - Publisher: Springer

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Language: en
Pages: 768
Authors: Eastin, Matthew S.
Categories: Business & Economics
Type: BOOK - Published: 2010-07-31 - Publisher: IGI Global

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within