Author | Marty Neumeier |
Publisher | Peachpit Press |
Release Date | 2005-08-04 |
ISBN | 9780321648822 |
Pages | 208 pages |
Rating | 4/5 (2X users) |
More Books:
Language: en
Pages: 208
Pages: 208
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative
Language: en
Pages: 196
Pages: 196
Offers a five-part theory of branding aimed at helping companies close the division between brand strategy and brand execution, discussing differentiation, coll
Language: en
Pages: 15
Pages: 15
The summary of The Brand Gap – How to Bridge the Distance Between Business Strategy and Design presented here include a short review of the book at the start
Language: en
Pages: 197
Pages: 197
This book provides a review of the latest research on emotion in engineering, with a particular focus on design and manufacturing. Topics include experience, ha
Language: en
Pages: 160
Pages: 160
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Language: en
Pages: 316
Pages: 316
This textbook provides a theoretically based and comprehensive overview of the identity-based brand management. The focus is on the design of brand identity as
Language: en
Pages: 216
Pages: 216
Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to
Language: en
Pages: 12
Pages: 12
Please note: This is a companion version & not the original book. Sample Book Insights: #1 The three little questions are a litmus test for what makes you diffe
Language: en
Pages: 353
Pages: 353
Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brands reputa
Language: en
Pages: 130
Pages: 130
An invaluable marketer’s tool and an ultimate guide to marketing and brand management, The Brand Book covers challenges faced by most company executives and m